Resume

• Developing the creative voice for VOYO™ across social media and blog

• Proofreading all projects to ensure continuity and accuracy before release

• Revising copy based on client and internal feedback

• Researching and reporting blog post concepts

• Efficiently writing and editing content regularly

• Social media management, scheduling and creating consistent content that reflects brand's aesthetic and values

• Familiar with management and editing tools including Hootsuite, Preview, Canva, Unfollowers, PhotoScape X and Adobe Photoshop

• Monitoring and responding appropriately to social media KPIs, (follower count, audience growth rate, impressions, reach, likes, comments, clicks)

• Ensuring that all copy deadlines were met

• Basic understanding of SEO strategies

OLIVER BONAS
Sales Assistant

December 2019 - June 2021

• Maximising sales: maintenance of high KPIs (ATV, IPR, footfall and especially conversion), target fulfilment and increase in all figures versus last year; identifying strongest PGs and bestsellers - in units and in GBP - as a foundation for customer service; acquiring an understanding of the most effective use of WSSI and OTB planning through frequent product optimization, data-informed decision-making and increasing space productivity in-store; implementing company values, practices and merchandising standards

• Visual merchandising: updating VM for all product groups, pinpointing trends and discerning customer needs to first attract, then convert customers

• Stock management: monitoring movement of products to and from warehouse, web and other stores; receiving and organising regular deliveries in high volumes and displaying new items in a cohesive manner; controlling back stock levels with an eye to how fast products are selling and what is forecasted to sell in coming weeks and months in all PGs

• Commercial awareness consolidated through implementing all of the above during peak periods such as Christmas and Valentine’s Day.

• Visual merchandising: updating VM for all product groups including clothing, accessories, jewellery, beauty, travel and wellness, furniture, tabletop and homeware, among others; pinpointing trends and discerning customer needs to first attract, then convert customers; making efficient use of micro space (such as high touchpoints like till areas) and macro space (creating a ‘flow’ on the shop floor, enabling accessibility and guiding customers through a ‘story’); maximising profitability of bestsellers by grouping with complementary items to build an appealing ‘theme’ for customers.

• Stock management: monitoring movement of products to and from warehouse, web and other stores; receiving and organising regular deliveries in high volumes and displaying new items in a cohesive manner; controlling back stock levels with an eye to how fast products are selling and what is forecasted to sell in coming weeks and months in all PGs; ensuring diversity in sizing for fashion, ensuring no customers leave with a negative experience and sales opportunities are not missed due to insufficient stock; quality control.

• Utilizing my product knowledge to sell our ethical and eco-friendly stock, such as clothing (use of modal fabric), novelty (bamboo toiletries and silicone homeware ranges) and jewellery (handcrafted brass costume pieces), to name a few examples.

• Commercial awareness consolidated through implementing all of the above during peak periods such as Christmas and Valentine’s Day.

• Handling money, managing refunds, requests and complaints